For a long time, creativity, as a unique intellectual activity of human beings, has kept it at the top of the food chain and has permeated the progress and development of the entire human society.

Almost everything we have now comes from human intelligence and creation. In a broad sense, all people can be “creative.” In a narrow sense, creativity, as a characteristic required for a specific type of work, makes it increasingly elusive in economic and cultural activities.

The outside world always interprets it in a way that "geniuses are on the left and madmen are on the right." Tendency to mystify. "Creativity" seems to be the privilege of people with extraordinary talents. It is always as elusive and indescribable as artists show.

An advertising creative, James Weber Young, gained insight into advertising creativity in the 1940s and summarized two principles and five steps of creativity. These two principles are new combinations of old elements; and insight into the relationship between things. association. Regardless of its practical guiding significance, it conveys to us one thing - creative thinking can be cultivated over time through a set of methodologies.

Creativity is also integral in architecture, and the world is filled with fascinating buildings, from stunning classical architecture to hybrid contemporary designs. Recently, Lonely Planet released a new book that explores the most interesting buildings around the world.

Here are a few of the interesting buildings:

1. Basket-shaped building in Newark, Ohio, USA, cost 32 million US dollars

There is a unique basket-shaped building in Newark, Ohio, USA, with an area of about 180,000 square feet. It originally belonged to the wooden basket manufacturer Longaberger Company. It was built in 1997 and cost about US$32 million.

2. The clay house in a small Mexican mountain village—called the largest pottery in the world

Located 95 miles north of Colombia, the capital of Mexico, there is a mountain village called Villa de Leyva. There is a deformed adobe house there. It does not use steel, cement, or other reinforcing materials. It is made entirely of clay. It is called the largest in the world. pottery.

The house has two floors and is equipped with beds, tables, chairs, tableware, pots, and vases, all made from locally sourced clay and fired in a kiln.

It is reported that Asian architect Octavio Mendoza spent 14 years building this house.

3. The Pena Palace on the hill in Sintra, Portugal, is considered to be the greatest expression of Portuguese romanticism in the 19th century.

4. Park Royal Hotel, Kuala Lumpur

The hotel features cascading gardens, birdhouses, and a huge infinity pool, with plants fully integrated into the architectural design.

5. Center Pompidou, Paris

The Pompidou Center is a complex building located in the 4th arrondissement of Paris, the capital of France. In 1969, French President Georges Pompidou initiated the construction of a modern art museum in memory of President Charles de Gaulle, who defeated Hitler.

However, because Georges Pompidou died of cancer in 1974, after the building was completed and opened on January 31, 1977, it was named Center Pompidou in his honor.

Creativity, as a treasure of human intelligence, not only leads us to thrive at the top of the food chain but also permeates our lives and social development. Whether in advertising creativity, architectural design, or artistic creation, creativity undoubtedly inspires us to explore the unknown and break through limitations.

Let us cherish and respect creativity, making it the source of motivation for us to constantly pursue beauty and create value. May we write our own unique and wonderful chapters in the realm of creativity.